For Squish Candy’s spring/easter campaign, I proposed a visually captivating paper-cut effect. We created vibrant 2D paper props, forming a vibrant world for the candies to shine. This approach not only complemented the brand’s colours but also made the products pop within their own charming paper universe, resulting in a visually striking and
memorable campaign.
As we designed Squish Candy’s spring/easter campaign, we strategically planned how each image fits into a cohesive story or carousel on social media. Just like negative space in text, this approach ensures an engaging brand experience across platforms.

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