For Mother’s Day, we embraced the theme ‘Mom Knows Best.’ Using a split-coloured frame, we organized and structured products to create a visually pleasing tableau capturing moments of motherhood. Squish Candy added a sweet touch to the narrative, resulting in an elegant celebration of both motherhood and the brand.
We curated specific moments such as lunch making, grocery shopping, school shopping, movie night with the kids, and more, weaving these everyday scenes into the charming visual narrative.
I always strive to bring animation into my campaigns. When video isn’t part of the shooting schedule, a stop-motion style proves perfect for social media, seamlessly complementing the photoshoot process.

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