The Coveo Blog stands apart from the rest of the Coveo brand with its more casual, artsy approach, reflecting its role as an accessible source of knowledge. It incorporates a unique illustration style that enhances both its headers and data visualizations, creating a distinctive visual identity within the broader brand.
While the rest of the Coveo brand leans heavily on specific tones for consistency and sophistication, the blog takes full advantage of the entire brand color palette, including its shades, to produce a vibrant and eye-catching mix. This use of color is intentional, designed to engage the audience and make complex topics more visually digestible.
While the rest of the Coveo brand leans heavily on specific tones for consistency and sophistication, the blog takes full advantage of the entire brand color palette, including its shades, to produce a vibrant and eye-catching mix. This use of color is intentional, designed to engage the audience and make complex topics more visually digestible.
The Coveo Blog is bolder, more relatable, and visually dynamic, emphasizing clarity and approachability. By doing so, it fulfills its purpose of making intricate subject matter appealing and accessible while staying true to the Coveo brand ethos.
The Coveo Blog embraces the full spectrum of our brand colors, incorporating their various shades to create illustrations that are both vibrant and strategic. While the overall style remains minimal and simple, the look is intentionally colorful and bold. We leverage different shades of the same color to add depth and dimension, strategically showcasing subtle shadows and highlights within the illustrations.
The Coveo Blog embraces the full spectrum of our brand colors, incorporating their various shades to create
illustrations that are both vibrant and strategic. While the overall style remains minimal and simple, the look is intentionally colorful and bold. We leverage different shades of the same color to add depth and dimension, strategically showcasing subtle shadows and highlights within the illustrations.
illustrations that are both vibrant and strategic. While the overall style remains minimal and simple, the look is intentionally colorful and bold. We leverage different shades of the same color to add depth and dimension, strategically showcasing subtle shadows and highlights within the illustrations.
Our illustration style is grounded in simplicity. Whether sourced from online stock libraries or created from scratch, we prioritize minimal, flat designs that avoid 3D elements or overly cartoonish aesthetics.
We use two primary methods to personalize illustrations, whether they are created
in-house or sourced from stock websites.
1. Color Customization: We adapt the color palette to align with our brand colors, ensuring shadows and highlights match seamlessly, as outlined in the Color Palette slide.
2. Adding Minimal Noise: We incorporate subtle noise (at 40% opacity) in relevant areas of the illustration to enhance texture and uniqueness. These adjustments ensure that all illustrations, even those sourced externally, maintain a cohesive and customized look that reflects our brand identity.
in-house or sourced from stock websites.
1. Color Customization: We adapt the color palette to align with our brand colors, ensuring shadows and highlights match seamlessly, as outlined in the Color Palette slide.
2. Adding Minimal Noise: We incorporate subtle noise (at 40% opacity) in relevant areas of the illustration to enhance texture and uniqueness. These adjustments ensure that all illustrations, even those sourced externally, maintain a cohesive and customized look that reflects our brand identity.
Our illustration style is grounded in simplicity. Whether sourced from online stock libraries or created from scratch, we prioritize minimal, flat designs that avoid 3D elements or overly cartoonish aesthetics.
Although we utilize various diamond layouts, all headers adhere to specific design rules. The goal is to create a dynamic, layered composition that balances the elements inside, outside, and around the diamond with the article title. This approach ensures a cohesive and visually engaging look across all headers.
Diamond Integration: In order to maintain a unified visual identity across all banners, the diamond template serves as a distinctive and essential focal point. Crafted like a printed die-cut diamond overlaid onto artwork, this template adds a unique touch to each composition. Elements bleed on the inside and outside of it. It’s not a frame for the illustration but an essential focal point for the composition.
Diamond Integration: In order to maintain a unified visual identity across all banners, the diamond template serves as a distinctive and essential focal point. Crafted like a printed die-cut diamond overlaid onto artwork, this template adds a unique touch to each composition. Elements bleed on the inside and outside of it. It’s not a frame for the illustration but an essential focal point for the composition.
