Tweed - Find your fit Campaign Design

Cannabis has never been seen as aspirational or sophisticated, whereas tweed (the fabric) has. This campaign highlighted Tweed (the brand) in an approachable way, borrowing inspiration from fashion imagery. Through each models’ styling we wanted to express a sense of (playful) individuality that connects back to the idea that Tweed cannabis is tailored for them. Creative Direction | Joanne Gallop & Jessica Hay Art Direction | Jennifer Dunaj & Mathieu Robin Copywriting | Adam Lalama Graphic Design | Nadim Zakkour, Tanya Cull, Randy Labourne Marketing | Eric Williams, John Myhal, Marta Juszcza Production | Craig McCallion, Yvonne Hercun Project Management | Einika Coburn, Tracey Godin Agency | L'Éloi Photography | Mathieu Fortin Stylist | Fred Gauthier HMU | Tamara Dilullo Set Stylist | Evelyn Morin Models | Marcie-Ann St-Louis, Ulysse Rwasamanzi, Viviane Nguyen, Arnaud, Tahir Abbas FW/2019 Note these images are intended for people 19+ and are not to be shared with minors.