Coveo - NRF 2024

Client: COVEO Role: Art Direction & GRAPHIC DESIGN The Objective: To establish a commanding brand presence at NRF by designing an immersive architectural environment that blends high-impact digital storytelling with functional networking spaces, ultimately driving attendee engagement through a unique “city-inspired” brand experience.

Focus: Harmonizing event messaging through a structured, minimalist design system.
Outcome: A comprehensive flat plan ensuring brand consistency and visual clarity 
across all touchpoints.
Focus: Utilizing 3D visualization as a primary communication bridge.
Outcome: A seamless transition from concept to production that realized our creative vision.
Focus: Focus: Integrating subtle, location-specific elements that honor the NYC setting.
Outcome: A cohesive aesthetic featuring reimagined staff apparel and urban-inspired signage that evokes Manhattan’s iconic streetscape.

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